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Insights offered by data-mining when analyzing media space data
and Darko Zupanic.
Informatica, 25(3):357--363, September 2001.
Media space consists from many different factors fighting for the attention of
customer population in a certain environment. Common problem in bigger
environments (or countries) is that datasets describing complete media space
is hard or almost impossible to get since the detailed picture is too complex
or to expensive to compose. However, this is not the case in environments,
which are smaller, and is therefore easier to collect the data. We have
access to the data entirely describing the media of polupation of 2 million
people. Because of the language and economy this media space fiunctioning
relatively independently from different factors, specially outside the
country. The data was collected by Medial Research Institute Mediana. The
database consists of 8000 questionnaires, gathered in 1998. The sample and
the questionnaires were made by comparable research standards. In this paper
we will discuss different type of questios, which might become in a great
assistants in unfolding the media groups, audience fluctuation and profound
understanding of happenings in media space, as well as for their predictions.
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