Public Computing Group
Experience Design Research
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Experience matters, it is a major driver for consumer purchases and differentiates services by engaging the emotional needs and desires of people. Mobile technologies are a fact of life and the ability to access services anytime, anyplace, anywhere is beginning to happen. Experience Research is about understanding the Right thing, at the Right time in the Right place. Research is concentrated around two major questions:
The motivation for the first question is to find out what characteristics of a technology-mediated experience make it compelling for people, i.e. why they remember it, tell their friends about it, pay money for it and come back for more of it on another occasion. The motivation for the second question is to shape the emerging field of Experience design. Experience Design for information appliances is a holistic approach that incorporates both what the appliance does and also where it takes you mentally, spiritually and physically. It shifts the focus of design from efficiency of execution to quality of experience. The aesthetics of interaction, the context, who you are with, your expectations and your mood all effect the experience.
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