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Learning Customer Profiles to Generate Cash over the Internet

Christophe Giraud-Carrier, Mike Ward, Learning Customer Profiles to Generate Cash over the Internet. Proceedings of the Third International Workshop on Applications of Neural Networks to Telecommunications (IWANNT'97). ISBN 0-8058-2900-8, pp. 165–170. June 1997. PDF, 106 Kbytes.

Abstract

this paper describes a customer handling system that combines the World-Wide Web and Machine Learning techniques to generate cash over the Internet. The use of the World-Wide Web increases flexibility in human-system interaction, while the use of machine learning improves targeting and customer satisfaction, thereby enhancing sales potential. Off-line testing based on a number of realistic scenarios demonstrates promise and on-line trials are now under consideration.

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