Dr Chris Preist is Reader in Sustainability and Computer Systems at the University of Bristol. He is Principal Investigator on the EPSRC funded SYMPACT project, working closely with Guardian News and Media to investigate the environmental impact of their digital transformation, with particular reference to changes in business models and customer behaviour. Prior to joining Bristol, he has been Principal Scientist and Head of UK research on sustainable IT systems at Hewlett Packard Labs (HP Labs), Bristol. In this role, he led a team of 6 researchers who carried out research assessing the sustainability impacts of alternative business models for the personal computer and digital printing industry, and information management and presentation of sustainability data to enhance decision making.
Dr Chris Preist, Reader